INTRODUCTION
My digital images each aim to address two significant arguments in current media discourse regarding the relationship between reality and the digital, as well as the affective value of language across different platforms.
INTRODUCTION
My digital images each aim to address two significant arguments in current media discourse regarding the relationship between reality and the digital, as well as the affective value of language across different platforms.
This is the start of my second image idea. I intend to analyse semiotics of the digital visual vernacular, by parodying the balcony scene from Romeo and Juliet. Playing out her famous ponderings on semiotics over text rather than in person, we can see how context affects the semantics and sincerity of a thought or sentiment.
In order to get a solid grasp on how I’ll convey meaning in each image, I think it’s important to really flesh out the logistics of making them, and the academic contexts behind them. But first, I’ll need some kick-off ideas.
1. Representing: whether our usage of social media is leading people to feel more isolated / depressed / disconnected
Rising digital literacy has the potential to legitimise the online public sphere as an egalitarian platform for social discourse. However, its increasingly intrinsic relationship to societal function has profoundly negative effects on the voice of those excluded from participation for their lack of connectivity.
McLuhan’s (1988) tetrad mode of evaluating media effects provides a solid foundation for gauging the value and impacts of different media developments. However, its relevance to the modern digital age can be seen to wane in light of the increasingly complex interrelations between new media and technologies.