Image Two – Draft 2

Juliet text 2.jpg

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Image Two – Draft 1

 

This is the start of my second image idea. I intend to analyse semiotics of the digital visual vernacular, by parodying the balcony scene from Romeo and Juliet. Playing out her famous ponderings on semiotics over text rather than in person, we can see how context affects the semantics and sincerity of a thought or sentiment.

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Digital Literacy and Social Discourse

Rising digital literacy has the potential to legitimise the online public sphere as an egalitarian platform for social discourse. However, its increasingly intrinsic relationship to societal function has profoundly negative effects on the voice of those excluded from participation for their lack of connectivity.

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McLuhan’s Tetrad for Modern Media

McLuhan’s (1988) tetrad mode of evaluating media effects provides a solid foundation for gauging the value and impacts of different media developments. However, its relevance to the modern digital age can be seen to wane in light of the increasingly complex interrelations between new media and technologies.

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Digital Interactivity and Creative Control

The growth of interactivity in digital media has made a significant contribution to the democratisation of culture, particularly within the realm of authorship and creative control. The increasing dissolution of the creator-audience barrier, borne of the widespread accessibility of these new digital platforms such as social media, as well as the participatory nature of online communities, has encouraged wider horizons for society to engage with, contribute to, or change messages.

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