A3 Final Submission

INTRODUCTION

My digital images each aim to address two significant arguments in current media discourse regarding the relationship between reality and the digital, as well as the affective value of language across different platforms.

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Image Two – Draft 1

 

This is the start of my second image idea. I intend to analyse semiotics of the digital visual vernacular, by parodying the balcony scene from Romeo and Juliet. Playing out her famous ponderings on semiotics over text rather than in person, we can see how context affects the semantics and sincerity of a thought or sentiment.

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Digital Literacy and Social Discourse

Rising digital literacy has the potential to legitimise the online public sphere as an egalitarian platform for social discourse. However, its increasingly intrinsic relationship to societal function has profoundly negative effects on the voice of those excluded from participation for their lack of connectivity.

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McLuhan’s Tetrad for Modern Media

McLuhan’s (1988) tetrad mode of evaluating media effects provides a solid foundation for gauging the value and impacts of different media developments. However, its relevance to the modern digital age can be seen to wane in light of the increasingly complex interrelations between new media and technologies.

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